If you're planning a direct mail campaign, you probably have a lot of questions. One of the most common is "how much does direct mail cost?" Although the answer depends on several factors, there's no one answer for how much a direct mail campaign costs. Several variables determine pricing, from postage and printing to size and color.
The USPS provides several different mailing options, and each has its own price. For instance, a small postcard sent first class will cost $0.40, while a larger postcard will cost more. And you can get discounts for bulk mail. Moreover, your postage rate will depend on your mailing list. Choosing the right design is also an important factor. Some designs are simple and inexpensive, while others require more time and work. You can design the artwork in-house or hire a freelance designer.
Copywriting is another cost you may encounter. If you do it in-house, expect to pay around $100. However, if you opt for an outsourced service, you could end up spending a lot more.
In addition to design, there are several other components to a direct mail campaign. These include: designing a mailing list, sending the ad copy, and printing. All of these tasks will require equipment and materials. Finally, there are administrative tasks. Many companies require a setup fee for their services. This can be anywhere from a few hundred dollars to a few thousand. But repeat customers should not have to pay this fee.
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