Direct mail advertising costs can vary, but in general, it's less expensive than you might think. In fact, you can pay between 30 cents and $10 per person who receives your direct mail.
To determine the average cost of direct mail, you'll want to factor in the copy, mailing and printing costs of a specific campaign. Also, you'll want to include the costs of acquiring a mailing list. You can buy a list or rent one. Using an automation software tool, such as Taradel, can help you cut costs. It also provides additional features, such as audience targeting, and will let you tweak the campaign to fit your specific needs.
A good direct mail campaign is one of the best investments you can make. If your goal is to boost sales, you'll want to target your customers with a message they can understand. For example, if you sell an Italian restaurant, you might want to send a postcard that encourages people to visit your location.
An excellent way to measure the performance of your direct mail campaign is to look at its ROI. This metric relates to the cost of the campaign divided by the number of prospects it reaches. So, if you were to spend $1,500 to create a 1,000-unit direct mail marketing campaign, you'll probably get a return on that investment of about 29%. Choosing the right mailing list can make a huge difference in the success of your direct mail campaign. Different types of businesses require different types of mailing lists. Also Read: What is a target audience? - Sprout Social
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